With Editor X, we’ve built the world’s best CSS editor and designed a radical new creative landscape for designers and web professionals, one in which the technology keeps pace with designers’ visions and enables them to swiftly create breathtaking websites, applications and digital experiences that continually raise the standard of the web.” “Until now these creators’ only option was platforms with restricted design freedoms or limited business web infrastructure that demanded code and multiple plugins. “Gifted and talented creators have the ability to see the invisible and create the unimaginable,” said Wix Co-founder and CEO, Avishai Abrahami. For designers who are seeking to create more bespoke, hand-crafted experiences, Editor X could be a win. Wix has now entered the competitive field with Editor X, combining advanced drag-and-drop capabilities with cutting edge responsive design, flexible grids with full breakpoint control, and advanced CSS editing and control (in fact, you don’t even need to know CSS). Much of the emphasis has been on adopting drag-and-drop feature sets, which has been the main focus of many CMS platforms – the most popular being Gutenberg. Previously available as a closed beta program, Wix recently launched its new Editor X, specifically built for web designers and digital agencies that are seeking to push the aesthetic limits without the hassle of coding from scratch. But the game might be changing with Editor X. When it comes to offering more advanced designers the freedom to explore and customize – while still delivering a low-code experience – Wix has generally fumbled the ball. It’s also one of the only platforms that allow you to animate elements and offers an AI-driven design bot that (sort of) assists with simple tasks. You can easily add features like photo galleries or browse the Wix App Market for some nifty integrations. Basic templates and attractive themes allow for mobile responsiveness and limited control over images, color, content, and other dimensions. Like these platforms, Wix has always lead with simplicity. Wix has certainly established itself as the go-to solution for small, do-it-yourself entrepreneurs (think local florist or photography studio), competing with other “pre-fab” solutions like Squarespace and Weebly. And it’s no surprise they can foot the bill for these heavy hitters and massive media buys: at last count, Wix is host to 160 million websites. A quick YouTube search will bring up the likes of Jason Statham and Gal Gadot in a 2017 Big Game spot. Kloss isn’t the first celebrity to promote Wix as the world’s premier website building and content management platform. In 30 seconds, she shared her personal Wix website with millions of viewers, highlighting features like the Wix Pro Gallery and SEO Wiz (both catchy names for an event that involves a lot of catching). Just ask supermodel Karlie Kloss, the star of their 2019 Super Bowl ad – and founder of a code camp for young women.
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